Stripping It Down. Moving Forward.

At some point, every idea has to decide what it wants to become.

This was the first intentional step toward a true, marketable brand. The imagery fell away. The electric fuzz softened. What remained was the core — the name, the rhythm, the attitude — distilled into something clean enough to travel.

The custom font stayed, but it grew up.
Rough edges refined.
Character intact.

This version wasn’t about telling the whole story in one frame.
It was about letting the name carry the weight.
About creating something flexible enough to live on hats, shirts, signs, and stages — without losing its soul.

This was forward motion.
A commitment to growth.
A decision to see where the Funk could go next.

Not everything needs to be loud to be powerful.

Sometimes, clarity is the boldest move of all.